Hello, my friend, and welcome to another episode of Negotiate Anything.

Thanks for spending time with us today.

It's listeners like you in 181 different countries that have made Negotiate Anything the most popular negotiation and conflict resolution podcast in the world.

I'm your host, Kwame Christian.

I'm a business lawyer, mediator,

professor, and the director of the American Negotiation Institute. Before we get started,

I have two quick questions for you. Is negotiation a critical part of what you do? Do you need

to resolve conflict and persuade at work? If you answered yes to both of those questions,

visit our website to learn more about

our negotiation workshops. We've traveled the country working with professionals just like you,

and we'd love to have the opportunity to work with you too. Check out the link in the description to

learn more. Melina, thanks for joining us today. Absolutely, very excited to be here. Yeah, we're excited to have you. So how about

you start us off by telling us a little bit about yourself and what you do? Sure. Well, I am a

behavioral economist with a background in marketing and brand strategy. So I essentially help people

and businesses to understand how the brain actually makes its decisions in buying decisions as well as, you know, how we have good conversations and things like that.

And I share that information with people on my podcast, the brainy business and through consulting and public speaking and things like that. So

that's a little bit about me. I'm excited to get into confirmation bias today. And so the three

things we're going to talk about is first we're going to say what is confirmation bias. Where do we

start there? And then how to combat confirmation bias in yourself. And then if you

think somebody else has it, well, how do you work through that? Where's the persuasion angle?

So let's just start off with getting to know confirmation bias. Where should we start?

Yeah. So, I mean, really, I would start just first to talk a little bit about the brain, if I may, and understanding kind of how that works.

...