How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 1 December 2025

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.

00:00 Introduction to Dr. Robert Cialdini

03:00 Principles of Ethical Influence

09:00 The Power of Reciprocity

15:00 Commitment and Consistency

21:00 Social Proof and Authority

27:00 Unity: The New Principle

33:00 Personal Insights and Anecdotes

39:00 Practical Applications of Influence

Transcript

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0:00.0	I've been in a lot of sales training programs and they say the number one rule of sales is get your customer to like you.
0:07.6	That works, but it's not the number one rule.
0:10.5	Here's the number one rule.
0:12.2	Show your customer that you like them.
0:14.9	Welcome to the home service expert where each week Tommy chats with world-class entrepreneurs and experts in various fields
0:22.4	like marketing, sales, hiring, and leadership to find out what's really behind their success
0:28.4	in business. Now, your host, the Home Service Millionaire, Tommy Mello. Before we get started,
0:35.4	I wanted to share two important things with you.
0:40.1	First, I want you to implement what you learned today.
0:45.7	To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.
0:47.8	So I ask the team to take notes for you.
0:54.7	Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-5-26-E-S to 888-526-1299.
1:02.3	That's 888-5-26-1299, and you'll receive a link to download the notes from today's episode.
1:07.4	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:10.9	I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevate and win.com forward slash podcast
1:17.0	to get your copy. Now let's go back into the interview. All right, guys, welcome back to the
1:20.8	home service expert. Our guest today is one of the most influential psychologist of our time.
1:25.7	Dr. Robert Chedini, the best-selling author of Influence,
1:28.5	The Psychology of Persuasion, a book that sold over 5 million copies, been translated into 40
1:33.2	languages and remains one of the most cited works in psychology and marketing. Today's research
1:38.9	continues to shape how leaders, marketers, and everyday people understand the science and the ethics of influence.
1:45.9	Robert, we had you on the, you go by Bob sometimes.
	...

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