How to Drive Traffic to Your Website Using YouTube | Ep. #482

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 November 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having transcriptions on your website, linking to your site from your video, asking for people to visit your site from the video, and using YouTube advertising. Time-stamped show notes: [00:29] - Today's topic: How to Drive Traffic to Your Website Using YouTube [00:35] - Make sure that you are transcribing your videos using a tool like Rev or finding a virtual assistant from OnlineJobs [00:48] - Make sure you have something for the search engines to crawl and have different pages on your site. Also make sure you are interlinking. [01:21] - YouTube gives you more views and authority the longer you keep people on YouTube. [01:43] - YouTube is owned by Google and has advertising that you can use to drive people back to your website. [02:05] - There may be a higher barrier to entry on YouTube, but you can even make selfie videos. [02:26] - Telling people within your video to go check out your page generates traffic. [02:48] - Look at YouTube analytics and see how people subscribe to your channel on your channel page. Put in a link back to your website. [03:16] - The more videos you produce the bigger brand you will create. [03:51] - It's important to be consistent. 10,000 subscribers is the inflection point. [04:23] - That's it for today! [04:25] - Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool [04:31] - Go to SingleGrain.com/giveaway to get your FREE copy Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Erred Sue and I'm Neil Patel
0:58.0	and today we're going to talk about how to drive traffic to your website using
1:02.0	YouTube. This is a tip I've given before. First
1:04.8	thing you want to do is make sure that you're transcribing your videos using a
1:08.7	tool like Rev or you can do it by hand, you can hire a virtual assistant maybe from the
1:12.0	Philippines, online jobs
1:13.4	dot pH but what you got to do is make sure you're transcribing the search
1:17.7	agents can crawl it and you have different pages on your website and then you know
1:21.6	for each kind of post or video you have the
1:24.0	transcription in there it's gonna get crawled by search engines and you're gonna
	...

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