How to Do Content Marketing if You’re in a Boring Industry | Ep. #483

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 November 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time. Time-stamped show notes: [00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry [00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank. [00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows. [01:24] - Content marketing can be video too. [01:29] - Use BuzzSumo to see what is popular. Education and helping other people is sexy. [01:50] - Your content just has to be helpful and people will link back to you. [02:03] - The Points Guy talks about credit cards and miles. [02:26] - The only way to build a brand is to provide value to people. [03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well. [03:35] - Just look at How to Tie a Tie the number one result is very useful which is sexy at the moment. [04:01] - Look at the opportunities and what is performing no matter what niche you are in. [04:11] - That's it for today! [04:14] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. [04:23] - Go to SingleGrain.com/giveaway to get your FREE copy. [04:30] - You can also learn how to win a one-year subscription to Crazy Egg. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Erritu.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to do content marketing if you're in a boring industry.
1:02.0	So here, I'll throw one at you immediately. So think about
1:05.3	Squaddy Potty. Squaddy in 2015 had them on the Growth Everywhere podcast. They did about
1:09.9	$20 million in sales. They're on Shark Tank. Squaddy is a little, well, let's just call it a tool
1:16.2	that you put under your toilet to help you poop better.
1:18.8	It optimizes how you poop.
1:20.4	So not something that's fun to talk about.
1:22.3	It's a boring industry, but hey they made it work they made a really nice video ad they spent 600,000 dollars on it and from there I mean they made it funny right they educated people in the video it was really funny as a
	...

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