This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer,

editor-in-chief of Entrepreneur magazine.

And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help

callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

There is something that you want to do right now that you are not doing because you're just afraid and you've

already heard the advice on this right? Ah take the leap just do it but that

doesn't resonate and here's why I mean it seems pretty obvious to me

take the leap that is dismissive of your fears your real fears it's telling you to

just magically stop being afraid as if you could just just be like oh I hadn't thought of that

hadn't thought of not being afraid doesn't work like that. Today I'm going to share a different

strategy with you. I want you to acknowledge that fear, to embrace it, to search inside of it,

because somewhere buried in that dark place is actually the key to your problem. And to start I'm going to show you how this helped a friend who had been

afraid of starting something new. So this friend I'm going to call her Andrea. Andrea is a talented and accomplished person.

She's overseeing production teams for the world's largest media brands.

I am sure you have seen something that she's made.

But you've never seen her face or her name because

she's always behind the scenes. And now she's wondering, huh, maybe I should put

myself out there. So she texted me recently. I'm just going to read straight from it. This is what I read on my phone. She texts,

Jason, what is your one piece of advice for someone, me, who is pretty nervous slash scared to start their own podcast.

I've been wanting to start one around industry shifts and AI technology,

but I just wonder if I'm boring, LOL.

...