This is Help Wanted, the show that makes your work work for you. I'm Jason Pfizer,

editor-in-chief of Entrepreneur magazine.

And I'm money expert Nicole Lappin. On Tuesdays, Jason and I answer the helpline and help

callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love.

And it starts now.

Nicole, I have something to tell you.

Yes.

I am sorry.

For what?

Did you believe me?

What'd you do?

How about this?

I feel like you're not feeling it.

Nicole, I am so sorry!

How about that? Does that feel better?

Uh, yes. I have nothing to apologize for, not that I know of.

But I'm here for it. Yeah, I appreciate that. The thing is that people make mistakes all the time in business and then it becomes a big whole thing and people get very upset and then the leader has to publicly apologize and then there's a big debate as we have seen recently with this baby company that we're going to talk about in a second

that people aren't satisfied with the apology. Everyone has very strong feelings about what an apology

should sound like. Should it sound formal? I am sorry. Should it sound heartfelt?

Nicole, I am so sorry. How do you have to do that? Is this something that keeps your marriage together?

That's it. Just I can turn on the waterworks. There was some viral video that was, you know,

if you apologize when you do something wrong, that's the site of a good character, if you apologize when you do something wrong that's the site of a good

...