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Marketing School - Digital Marketing and Online Marketing Tips

How to do a Daily Marketing Standup | Ep. #1437

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 8 July 2020

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These short meetings are invaluable for getting team members on the same page and ensuring that data is shared across your organization. Tune in to hear what kind of issues are typically addressed during one of these meetings.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Do A Daily Marketing Stand-Up.  [00:35] What we mean with the term “stand-up” in the context of marketing. [00:59] The communication value that is gained from doing frequent stand-ups. [01:42] Learn about Eric’s Agency Accelerator coaching program.   [02:10] Why Eric has a daily stand-up for his team working on the ads for this program. [02:59] Stand-ups are necessary if you’re doing ads and are trying to scale.  [03:20] Examples of the issues/items to address in daily stand-ups. [04:02] The most important metric to keep an eye on is the click-through rate. [04:22] Find a solution for metrics that have underperformed for three days in a row. [04:38] The importance of having alignment and sharing data across the organization.  [05:26] That’s it for today! [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Traction Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your load time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about how to do a daily marketing stand-up. So I think it's first good to understand what a stand-up means in the context of what we're talking about

1:06.8

At least when I used to work at tech companies or startups in the in the past we would always have this daily stand that where we would share what we did

1:13.8

yesterday what we're working on today and then anything we're blocked on maybe how we're

1:17.3

feeling as well but we would do this every day and sometimes we might have an issue to

1:20.7

solve at the end of it which might take five to ten minutes.

1:23.2

If it takes longer than that what will happen is we'll generally put that into a longer

1:27.4

meeting or just meet separately on it, right?

...

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