7 Creative Ways to Invest in Marketing | Ep. #1438

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 July 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout page. But it doesn’t all start and end with marketing—there are other ideas related to your business that can go a long way to indirectly boost your sales. Tune in to hear how you can get a celebrity to speak about your product or service! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways to Invest In Marketing. [00:31] Consider offering free tools such as Ubersuggest to generate traffic. [01:01] Visit sites like CodeCanyon and pay a small price for a free tool. [01:23] Examples of what you can do from a broader business perspective. [02:32] Add at least one upsell and down-sell on your checkout or thank you page. [03:14] Give your customers the option of being notified when a product is back in stock. [03:39] The benefits of doing mouse tracking on your website to improve the user experience. [04:23] Why you might consider using community.com to engage with your community. [05:06] Check out Cameo where you can get celebrities to record a video about your product. [05:34] That’s it for today! [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Content Decay A/B Testing Calculator CodeCanyon Roland Frasier Community Cameo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:48.1	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.7	we're going to talk about seven creative ways to invest in marketing. What is
0:59.8	way number one Neil? Sure way number one is
1:03.2	is consider doing free tools so I have a free version of
1:09.1	Uber suggests Eric has the content decay tool.
1:12.8	These free tools generate a ton of traffic
1:16.7	and they continually generate traffic
	...

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