How to Differentiate Yourself from the Competition in Four Simple Steps | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 30 June 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

You know you’re… …different …better …more responsive …and willing to do more than your competition. But it doesn’t matter. That is, unless consumers know it, too. That’s why I devoted today’s #TomFerryShow to teaching you how to separate yourself from the pack. I want to help you create your Unique Selling Proposition, or USP. I’ll show you a four-step process to get inside the consumer’s head and directly address the challenge they’re facing… so you can stop saying “I sell real estate” and start describing what you do in a compelling way that convinces consumers that you’re their best option. If you’ve ever lost a listing and wondered what you could’ve done to differentiate yourself more, don’t miss this one!

Transcript

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0:00.0	For the majority of my life I have been passionate and dedicated about changing lives and growing businesses through synthesizing from the very best their strategies, their tactics, their mindset techniques to help you and your business grow. their
0:13.0	tactics, their mindset techniques to help you and your business grow.
0:15.0	Join me as we take it to the next level.
0:18.0	Welcome to the Tom Ferry Show.
0:21.0	So we've all been in that experience where maybe it's a virtual cocktail party maybe you're actually in a safe social gathering and someone says what do you do and the person says oh I'm a plastic surgeon I specialize in helping breast cancer
0:34.8	survivors with their reconstruction and you're like okay got it then the next one
0:39.1	what do you do oh I'm a digital marketing specialist and I help basically people attract clients that they
0:45.3	weren't even aware that they could generate. And then it gets to you and they say, what do you do?
0:50.5	And you go, I sell real estate here's the challenge my friends here is
0:55.4	the challenge we're all hopefully in this situation all the time you know
0:59.6	sometimes ten times a month maybe even a hundred times a month,
1:02.8	depending upon how social and how much communication
1:05.7	you have into the marketplace.
1:07.6	The challenge that I see repeatedly
1:10.0	is most people, when they ask, hey, so what do you do?
1:14.2	People say, I sell real estate.
1:16.1	And you know what?
1:17.0	Here's what I wrote down.
1:18.0	It's not compelling.
1:19.2	It's not different.
1:20.4	It's not interesting.
1:21.8	It doesn't make you stand out. It doesn't separate you against the
	...

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