Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a Wall Street Journal and USA Today best-selling author of The Reinvention Formula. I'm a global, transformational speaker, facilitator, coach, mentor, advisor, investor, eight-time marathoner, and a soul having a human experience.

But most importantly, if you're listening to this podcast, you should know that my mission

is to hit you with a nugget or a download that changes the way you think and charts you

on the course for a huge breakthrough in your life, both professionally and personally.

You'll hear from some of the most dynamic and accomplished guests on the planet

and some cute little solo mini episodes as well.

I will challenge the guests for your benefit.

Let's go deep.

People talk about ego deaths.

I think that different identities, right?

So this whole thing about playing small, sometimes we're loyal to an identity that doesn't service anymore.

To be able to get rid of that part of your ego would be a death.

But ultimately, be flattered by your troubles, right?

Tanya, is that in your book?

Be flattered by your obstacles.

Because the more the, you'd say the opponent,

the ego is all over you,

means that you have a lot of light to reveal.

And so it's a never-ending battle,

but as you guys become equipped with these tools,

you know how to constantly proactively overcome it. And by doing

that, you experience more blessings than if the ego wasn't there in the first place. So I think

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