How to Deal With Google's Ever Changing Algorithm | Ep. #828

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 November 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #828, we discuss how to deal with Google’s algorithm. Tune in to hear what you can do if your traffic slows down because of changes to the algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Deal With Google's Ever Changing Algorithm [01:17] When traffic tanks, Neil likes to check Search Engine Roundtable. [01:22] Also check out forums like BlackHatWorld to see what the chatter is. [01:40] Unless you see huge tanks, there is not much you can do. [01:52] The most important thing you can do is diversity your traffic. [02:10] This will put you ahead of the game, instead of dealing with problems after your traffic tanks. [02:40] When Gmail released the “Promotions” tab, Facebook saw a dip in traffic, because their emails were getting sorted out of the inbox. [03:25] CYA and diversify right out of the gate. [03:45] Even when things are going well, it can’t last forever. [04:18] The people who typically get hit by changing algorithms are people who don’t focus on SEO. [04:37] Every year, you should be updating your content. [05:30] Look at data from different sources to determine if action is necessary. [05:42] Overall, having an omni-channel approach is key. [06:00] Don’t just assume you’ve been penalized when your traffic slows. [06:11] That’s all for today! [06:17] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yel Patel.
0:58.0	And today we're going to talk about how to deal with Google's ever-changing algorithm.
1:02.0	How do you deal with it?
1:03.0	You know what the funny thing is?
1:04.0	The last couple months have been good for us because
1:06.0	traffic has been going up.
1:08.0	I started going down now.
1:09.0	Maybe the stock market's going down.
1:11.0	Maybe that's why the traffic goes down too I'm not going
	...

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