How Developers Drive More Traffic Than Marketers | Ep. #827

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 November 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers. [01:10] The tactics people have used in the past won’t work now. [01:20] A new tactic is to create tools. [01:32] If you give away a free tool, traffic will increase. [01:53] Tools have a cheaper cost per acquisition. [02:20] It’s called product-led growth. [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free. [03:00] They lock people out from certain features, which is a great tactic. [03:20] Get creative. Use design and development as well. [03:58] Check out ProfitWell. [04:10] They will show you what the cost per customer is or should be. [04:33] That’s all for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
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0:31.5	The faster your website loads, the better off you are. With
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0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
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0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how developers drive more traffic than marketers.
1:02.0	Neil, what is the story behind us?
1:04.0	marketers are, they're supposed to be better than developers, no?
1:07.0	Yeah, but if you look at a lot of the businesses out there like Dropbox and Facebook,
1:11.0	they didn't grow through paid ads.
1:13.4	It just wasn't profitable for them.
1:15.2	They couldn't make the numbers work.
1:16.9	They grew by leveraging developers.
	...

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