Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

All right guys before we start we got a special message from our sponsor.

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to improve your low time. Okay everyone, it's time for another episode of Marketing School,

and today we're going to talk about how you can cut

your Facebook advertising costs.

I'm your host, Eric-Soo,

and I'm Neil Patel, and let's go ahead and jump right into it so I think you

know when you're doing the Facebook advertising or any type of advertising at all your

objective is not to just get a win right out the gate.

It's typically not going to happen.

Your objective is to find some semblance of traction and start to bring the

numbers down over time.

You're looking for key spots to optimize in the beginning. So let's start

with Facebook ads here. I mean with Facebook ads when you're when you're

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