Get ready for your daily dose of marketing strategies and tactics from

entrepreneurs with the guile and experience to help you find success in any

marketing capacity. You're listening to marketing school

with your instructors Neil Patel and Eric Sue.

All right guys before we start we got a special message from our sponsor.

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to improve your low time. Okay everyone, it's time for another episode of marketing school.

I'm your host Eric Sue and I'm Neil Patel.

And today we're going to be talking about how you can cut your Google AdWords cost

because we just talked about how you can cut your Google AdWords cost because we just talked about

how you can cut your Facebook ads costs and it's the same concept here whenever

you're running ads you want to make sure that you're driving the

costs down constantly it's always an iteration iterative process I should say and you're

always trying to optimize and get better over time. So the first thing I will say

is when you're running ads you know you want to be trying different formats out there so one format that you might want to be trying different formats out there.

So one format that you might want to start out with

is Gmail advertising.

And this has more to do with targeting the example

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