HOW TO CRUSH IT EVEN IN THE MOST DIFFICULT OF SELLING SITUATIONS
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 30 May 2023
β±οΈ 41 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Transcript
Click on a timestamp to play from that location
| 0:00.6 | Some sales are harder than others. |
| 0:03.4 | Sometimes you get inbound, |
| 0:04.9 | sometimes you just have to go completely outbound. |
| 0:08.2 | In today's case, we've got probably one of the more |
| 0:11.9 | difficult of sale situations that I've observed |
| 0:14.7 | and believe me in teaching the reps, |
| 0:17.8 | because the only people who sign up for the course |
| 0:19.8 | are really people who want to become better |
| 0:22.7 | and they're not getting inbound leads |
| 0:25.1 | and the company really isn't that established. |
| 0:28.6 | They're competing against other bigger companies, |
| 0:32.1 | more established companies competing for those same dollars |
| 0:35.5 | and attention from the clients. |
| 0:38.1 | But today's case is pretty, pretty hard. |
| 0:42.2 | And it's one of the interviews that we get into |
| 0:45.0 | a lot of tactics. |
| 0:47.9 | You know, I tend to stay away from tactics in general |
| 0:50.9 | simply because they're so contextual. |
| 0:54.0 | And a lot of people say, |
| 0:57.2 | you know, when they call up and they say, |
| 0:59.5 | do you have experience selling in this area? |
| 1:02.4 | And of course, I don't have experience selling |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright Β© Tapesearch 2026.

