How To Create The Starbucks Effect In Your Industry And Rise Above The Competition

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 26 June 2020

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Crisara is called America's Service Sales Coach, and is a world-wide sales educator and entrepreneur. He combines 40 years of contracting experience with strong expertise in performing “Pure Motive Service.” He co-developed a sales educational firm and website for HVAC, plumbing and electrical service contractors, www.ContractorSelling.com, that helps thousands of owners, managers, service techs and sales people in the HVAC, plumbing and electrical contracting business create high revenue and personal income by understanding and utilizing the principles of persuasion, selling, presentation and closing.

In this episode, we talked about sales, coaching, customer service...

Transcript

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0:00.0	That gentleman may be able to fix a spring in 10 minutes, but what he can't do is create a lifelong
0:07.1	relationship in 10 minutes.
0:09.0	You know what I'm saying?
0:09.5	So if everybody thinks that being in the service business is just about doing the technical
0:16.5	part of your job, well then you're living out at least 50% of the work. To me, 50% of the work
0:24.2	is making sure that you are creating a relationship between the frontline employee
0:30.8	every service business has and each customer you have to create a customer experience that differentiates you and separates you from
0:41.4	other people. That makes sense? So what are we really doing here? It's like if we're not taking the
0:46.0	time to create that relationship, then I don't think we really have very much right to ask somebody
0:51.2	to make a purchase from us if we aren't willing to invest in the relationship
0:56.2	with our clients.
0:57.4	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs
1:03.0	and experts in various fields, like marketing, sales, hiring, and leadership to find out
1:08.8	what's really behind their success in business.
1:12.1	Now, your host, the Home Service Millionaire, Tommy Mello.
1:20.9	Welcome back to the Home Service expert.
1:22.7	My name is Tommy Mello, and today I have a very special guest.
1:26.7	His name is Joe Krasara. He's out of
1:28.5	L.A. And he is an expert of sales specifically. He does coaching, customer service, sales
1:36.1	management. He's the king of HVAC plumbing, but he's also good at garageers, believe it or not.
1:41.8	He can do anything for any industry when it comes to sales.
1:44.9	He's worked with us and absolutely amazing. He's ContractorSelling.com, service sales educator and coach
	...

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