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Alright, thrive nation.

We are coming back at you with an answer to a question we get asked all the time.

Why do I have to create a no-brainer ad?

Well, no-brainer is an ad that's supposed to be so good that it causes the human brain

to disconnect and to say, okay, I'll go ahead and fill out the form.

Okay, I'll go ahead and buy.

Okay, I'll go and try it because the deal is so good.

But in the world of sales, you're innocent until proven guilty.

So buyers in today's marketplace typically buy for five reasons.

There might be some other moves there and other reasons they buy it.

But there's just five, five big ones, five, there's more, but there's five core ones.

They buy because they trust the organization, reason one, they trust it.

They buy because they everybody else is buying, you know, they hear, oh my gosh, everyone's

going to that.

I should go to, probably, everyone's wearing Nike.

I should wear Nike.

You know, the third is celebrities.

They go, gosh, George Foreman's endorsing that thing, man, I got to, dude, I got to buy

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