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The Art of Online Business

How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 5 March 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ She talks about the challenges of traditional launch models and why she shifted to a system that brings in consistent, launch-sized revenue without the usual stress. We discuss ev...

Transcript

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0:00.0

Okay, so we're back again with Polly Lavarillo, who is a, well, she's an everyday sales strategist.

0:07.1

How about that, Polly?

0:07.8

Because you put Evergreen scaling strategist, but does everyday sales strategist also work?

0:12.3

I like that.

0:13.1

How can I hire you?

0:16.5

So just coming out of the previous episode where you gave a snapshot of your business and then we went into like some of the highs and lows and just a really good conversation about how you've been growing your business.

0:27.4

But before we hit record here, you told me lots of launches are flopping and that is a dodgy horse.

0:34.5

To back.

0:35.1

Yeah.

0:36.2

Okay.

0:37.1

And I was thinking as a Facebook and Instagram ad manager, I've seen the same thing. dodgy horse. To back, yeah. Back. Yeah. Okay.

0:41.9

And I was thinking, as a Facebook and Instagram ad manager, I've seen the same thing, too, and been on the ad side of the equation.

0:44.9

And even taking the fall, sometimes you kind of just have to, even if it's not really

0:49.0

your fault as an ads manager.

0:51.1

But yeah, launches this past year have been failing more than ever.

0:55.2

Yeah, no, they have. And so obviously it came up in the context of showing that business

1:01.1

mentors out there that you used to be exclusively supporting coaches with live launching,

1:06.7

have started adapting the language of everyday sales into their vocabulary

1:11.6

and into how they support their clients.

1:14.7

And I was sharing how unjust that is because I've been doing it for three years now.

1:19.2

I was ahead of that curve.

1:21.0

Because like you say, similarly as someone who was supporting coaches with ads

...

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