So today we have a guest that actually her expertise is really close to what I'm trying to do,

which is build an evergreen funnel.

She's an evergreen scaling strategist plus mentor.

Her name is Polly Lavarello.

I was on her podcast and now she's on mine.

And so let me read her bio quick for you.

Hey, Polly.

Hi.

So in a world of Silver Bullet promises an underwhelming support, Polly Lavarillo's evergreen-scaling strategy

turn audaciously ambitious and highly skilled business owners into cushy CEOs.

And let me just pause right here.

Before we hit record, even though this technically is the episode that's supposed to happen

before we hit record, we were just diving into her expertise, and it was pretty cool learning

about her lead magnet and how it's feeding high quality leads into her funnel. And the reason

I started asking more questions is because, Paula, you say that you're just inundated in sales calls. And I'm like,

not everybody says that. So that is a good problem to have. Yeah, I have. It's been a really,

really busy month. But you know what? I'll also say that it's a result of compounding efforts

and refinement and optimizations over the last year, which is what I'm all about.

You know, I'm really tired of seeing coaches crashing and burning and constantly feeling the

need to reinvent themselves. So yeah, I've been walking my own talk and it's really starting

to pay off. Love it. Love it. And so like, dear listener, in this upcoming episode,

not the one right now, the one right now is going to be good,

...