Sometimes the quickest way to dramatically improve your Facebook and Instagram ad performance is just to switch up to a new lead magnet.

This is probably not the first ads performance enhancer solution that you've thought of, but sometimes the quickest way to dramatically improve your Facebook and Instagram ad performance is to just completely change your lead magnet.

I'm going to tell you a client story. So I had this client. It was a new client. And they were

starting a brand new lead magnet to build their business. And we had the most, well, I had the most difficult time getting the lead

costs to get down below $20 and I tried all the things from my Olympic gold tried and true

testing framework link to that in the description below if you need it. But I tried that testing all the ad copy

to get the best ad copy against or with different graphics

to get the different kind of graphics

and ad combinations that would perform the best,

along with headlines, along with testing

different advantage plus creative options.

And for those of you who aren't quite sure and for you

if you're not quite sure what advantage creative plus is it's that option at the ad level inside

of meta ad manager that allow meta to apply optimizations to your ad on a unique basis to people

who it shows like for example it could switch around the text, or it could do video touch-ups, or it could do like graphic effects touch-ups, like switching the contrast or the brightness of your ad.

Many things actually go in there and check it out, but I tested all these combinations. In addition to having the client record some new videos that were about different pain points that

related to their lead magnet. I tested those videos by themselves. I even embedded some of

those videos into some of the previous graphics that I had. I tested different audiences.

Nothing would work. By the way, if you haven't seen me or heard from me before, hi, I'm Quayjo. I'm a meta-ad

manager that means running ads on Facebook and Instagram has been the game that I've been playing

for clients for the better part of five years now. Ever since way, way, way back when I ran ads for

myself for a business that I had while I lived in China

...