Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 May 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (00:00) The Power of Transparency in Marketing (05:12) Building a Generational Business: Key Principles (14:26) Navigating Challenges and Learning from Feedback (17:55) The Evolution of Content Creation and Engagement Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	Does being transparent really helping marketing?
0:06.0	Okay, where did that come from?
0:07.0	I was at a event called Seller Summit in Fort Lauderdale.
0:11.0	E-commerce event.
0:12.0	Was that done by Steve?
0:14.0	Steve Chu.
0:15.0	Oh, that's so funny.
0:17.0	Yeah.
0:18.0	I did the very first one.
0:19.0	Oh, cool.
0:20.0	It was a long time ago, yeah. So Steve's here this weekend, by the way.
0:22.0	Is he?
0:22.5	Yeah.
0:22.7	Great guy.
0:23.4	Yeah.
0:24.4	So I met someone there.
0:26.5	He stopped me before I went on stage to speak.
0:28.8	And he said, Neil, I'm really disappointed with your agency.
0:31.7	And I'm like, who you're working with?
0:34.1	What team?
0:34.6	What department? Who you're working with, what team, what department. Because we got like a thousand plus people or he was a past client, right?
0:40.6	So I was just like, all right.
	...

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