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Marketing School - Digital Marketing and Online Marketing Tips

How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 9 September 2025

⏱️ 22 minutes

🧾️ Download transcript

Summary

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small wins. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Content Creation (02:47) Navigating SEO in the Age of AI (05:51) Understanding User Intent and Community Engagement (09:04) The Role of AI in Marketing and Content Strategy (11:58) Burnout and Motivation in the Workplace To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

let's go with creating the content for generative engines like how to go and create content

0:06.5

generative engines the biggest nuance is that yours yeah that's yours uh-huh so right now people are

0:12.0

like still focused on keywords i already know you know you and i agree that it's all topic-based

0:16.8

i want to give an example of how people should think about content in today's world.

0:21.8

You probably have lots of examples as well.

0:24.3

But let's go through a journey of buying a car.

0:27.1

You have a nice, beautiful car.

0:28.8

At least your color of your car is amazing.

0:30.4

I don't know what kind of car it is, but I think it's a Porsche.

0:33.7

Electric Porsche?

0:34.9

Porsche at Taekong.

0:36.0

Okay.

0:36.5

So when you go about buying a car you're gonna look at specs

0:41.5

right you're gonna look at potentially resell value how much it costs new use how much it loses

0:47.4

value safety ratings you may ask some friends about it did you ask friends about your car no okay

0:52.7

did you do watch YouTube videos about the car?

0:55.1

Yeah.

0:55.5

Yeah.

0:56.2

So you're looking at a lot of different elements. You looked at safety ratings, mileage, range, stuff like that. I look at range. I don't look at safety rating. I probably should have. But yeah, I've researched a handful of sites, yeah. Yeah. And then you probably compared other cars in similar price points?

1:12.6

Yeah, I did.

1:13.2

I did.

1:13.4

I looked at multiple.

...

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