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Marketing School - Digital Marketing and Online Marketing Tips

Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 10 September 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SHOW NOTES (00:00) Agency Growth and Revenue Trends (09:03) The Impact of Outbound Marketing (18:38) Capitalism vs. Socialism: A Broader Perspective (21:36) Content Formats and Audience Engagement To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Let's talk about what we're seeing in the agency role because you hinted on a little bit and I did as well.

0:06.0

You're slowly starting to see things pick up, right?

0:08.0

It's been picking up, which is why when you, the signal for my end is when I tell you my main focus right now is on recruiting a lot of my time.

0:16.0

That means things are, it's a good problem to have.

0:19.0

But yeah, the leads are flowing pretty well

0:24.1

right now and plus outbound's working for us how about revenue wise revenue wise it's

0:28.2

picking up so I we can't hire quickly enough right now because the bar is is getting

0:32.6

higher and higher and so yeah um you're looking at numbers right now and he'll looking at numbers in his phone so if I if I And so, yeah.

0:39.0

You're looking at numbers right now.

0:40.2

Neil's looking at numbers in his phone.

0:46.1

So if I look at last year, August versus this year, August,

0:47.9

I don't have the last few days in,

0:54.0

but if I look at the numbers of what they sent me in a screenshot of sales of last year's August versus this year, it's up 170-ish percent. It should be more than that. Sales are up 100%. 170%. Wow. Okay. I think for us, it's signed contracts. Yeah. That wasn't the last day of August. That's a few days before the last day. Yeah. I think we're pacing to maybe double, potentially triple.

1:12.9

So of last year. Yeah. Oh, that's awesome. Yeah. So, which is good, but the whole year or just

1:18.5

the month? The whole year. Yeah. So you'll double last year. Yeah. Yeah. We will not double last year.

1:25.0

Well, you guys are much bigger revenue wise. Yeah. So it's, it's, it, so it's different. I would love a double. Yeah, yeah, yeah. But the point is, like, we've sat through this because we did see a light at the end of the tunnel. But this just, again, this reminds me again, that you need to have people on your team that can call it these celebrations and we can make it a celebration where people feel like they're winning. People need wins but you can't again if you're listening and you're an entrepreneur your leader you probably don't celebrate as much as you should and that but that does burn people out so but where are you getting the you're doubling okay let's say this year you're projected to double is it from q1 to Q2 where you're really seeing the growth or you started seeing the growth really in Q3? Q3. Well, we had a major difference. Let's just say that we had a Nick does well for you, right? Yeah. Let's say we started doing a lot better on the sales side. Yeah, I know what you're talking about. Yeah, yeah, yeah. Okay, but when did that kick in?

2:19.7

2.3.

2:21.4

So your Q1 numbers were similar to last year.

2:24.2

Yeah.

2:24.7

Q2 were similar to last year.

2:26.5

So your Q3 and Q4 will be way more than double last year.

2:33.5

You know, maybe 3x, I'm making up a number to to get you to double for the whole year. Yeah, so we got a lot better at driving even more leads. We're already doing, we've always done decently on lead flow, same for you. But then now we're doing a lot better on the sales, the inbound and outbound sales closing side. But I'm assuming outbound is not for single grade. Outbound is for single grade. It is. It's working. Oh, good for you guys. This was the experiment I was telling you about. What was the experiment? It was, we're basically, we tested like 14 different emails and the one that's working right now. Oh, with the gift card. Yeah. The gift card's working. So it's like a 17 to 20% response rate or something. Yeah. And then, yeah, it's booking legit, legit meetings. Yeah. You should do it. We found that we haven't done outbound well for enterprise. Yeah. For services. That's interesting. Do you do mainly for SMBs?

...

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