How to Create an Irresistible Offer #1875

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 October 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] Start out with the pain points of your customers. [01:50] The offer drives a lot of your marketing. [02:23] Think about rotating different offers throughout the year. [02:53] A book Eric recommends. [03:13] Remember to test your offers because people don’t always know what they want. [03:49] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Russell Brunson $100M Offers Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.4	Today, we are going to talk about how to create an irresistible offer.
0:54.0	But first, let's define what an irresistible offer is.
0:58.2	So an offer would be an example, let's use Neil's software, Uber Suggest, okay?
1:02.6	That's an offer.
1:03.6	Maybe it's SEO tool for free or maybe he starts charging whatever he charges at $20, $10
1:09.2	a month, whatever the price is now.
1:11.7	That's an example of a regular type of offer, right?
1:14.3	That's not even though his tool might be really good.
1:16.3	It's not a very compelling offer.
1:18.4	How you can make the offer irresistible is if you can make it a no brainer offer, meaning
1:22.0	that let's say it's not just Uber Suggest, it's free for a year and also Neil will fly
	...

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