How to Capture the Most Value When Pricing #1876

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 October 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] Pricing is a big lever in your business. [00:43] A resource you can use to help you find the right price for your service. [01:27] Some questions from the book, Pricing Creativity. [02:30] An example of how you can capture more value. [03:00] Neil’s strategy of charging less on the front-end [03:50] Pay for performance: one of the best ways to capture value. [04:52] That’s it for today! [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Price Intelligently Pricing Creativity Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we will talk about, we're going to talk about how to capture the most value when
0:55.6	pricing.
0:57.4	Pricing is one of the biggest levers you can pull with your business.
1:00.3	A lot of people undercharge too much.
1:01.9	I know a lot of you listening to this, you tend to overcharge or I'm sorry, undercharge
1:05.3	because you might be scared that people might not pay for rights.
1:07.8	So we're here to talk about how you can capture the most value when you're pricing.
1:11.5	The first thing I want you to do is go check out price intelligently also known as profit.
1:16.1	Well, they have a really good blog on pricing optimization and how you can figure out the
1:22.2	ideal price points for what your customers are willing to pay.
	...

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