How To Create Amazing Experiences, with Paul Zak, PhD
The Brain Health Revolution Podcast
Dean and Ayesha Sherzai
4.8 • 604 Ratings
🗓️ 28 October 2022
⏱️ 49 minutes
🧾️ Download transcript
Summary
In this episode, we virtually sat down with our friend and one of the most insightful scientists, thinkers, writers in the field of human behavior, Dr. Paul J. Zak, PhD, who is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing, and is a regular TED speaker, four-time tech entrepreneur, and corporate consultant.
His work has been ground breaking in the academic, public, and now in business and healthcare settings. In his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, Paul discusses how the world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences and that his research shows that there’s a scientific formula to consistently create extraordinary experiences. We hope you enjoy the conversation.
Dr. Zak's book is available for purchase: https://amzn.to/3DBUzRY
Join the NEURO Academy: NEUROacademy.com.
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Transcript
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| 0:00.0 | Welcome to the Brain Health Revolution Podcasts with your hosts, Aisha and Dean Cherzai. |
| 0:10.9 | In this episode, we sat down with our friend and one of the most insightful scientists, thinkers, writers in the field of human behavior, Dr. Paul Zach. |
| 0:20.8 | Paul is a professor of economics, psychology, and management at Claremont Graduate University in California. |
| 0:28.4 | He's ranked in the top 0.3% of most cited scientists with over 170 published papers. |
| 0:35.8 | He helped start several interdisciplinary fields, including neuro-economics, |
| 0:40.6 | neuro-management, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, |
| 0:46.8 | and corporate consultant. His work has been groundbreaking in the academic, public, and now |
| 0:52.4 | in the business and health care settings. In his new book, Immersion, and now in the business and healthcare settings. |
| 0:55.0 | In his new book, Immersion, The Science of the Extraordinary and the Source of Happiness, |
| 1:00.9 | Paul discusses how the world is rapidly transforming into an experience economy |
| 1:06.5 | as people increasingly crave extraordinary experiences and that his research shows that there's a |
| 1:13.3 | scientific formula to consistently create extraordinary experiences. |
| 1:18.1 | But before we jump into the conversation, I wanted to take a couple of minutes to tell you |
| 1:22.7 | all about our Neuro Academy, which is a membership-based online environment where you'll have access to |
| 1:28.8 | evidence-based information to achieve optimal brain health, a better, sharper memory, and prevent |
| 1:34.3 | cognitive decline. You will also have access to weekly live Q&A sessions, live cooking and nutrition |
| 1:40.0 | sessions, live podcasts with authors and scientists and Q&A with remarkable health leaders, |
| 1:46.5 | ongoing on-demand courses on prevention of neurological diseases with an upcoming exciting |
| 1:51.5 | course on coaching and future courses on nutrition, anxiety, and many courses on various topics |
| 1:57.2 | related to brain health. You will be able to get CE or CME credits if you're |
| 2:01.7 | interested and also receive certification after taking the course. Join us by visiting |
| 2:06.9 | neuroacademy.com. And now let's listen to the episode. Thank you so much for joining us today. |
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