Do you have a new product or service that’s awaiting its launch? Join Rob and learn how you can create a wildly compelling offer which your customers can’t turn down. Discover the importance of creating a unique product, how your best salesman is your customers’ testimonials and how to create scarcity and urgency for your product. Rob also answers questions on how to successfully set goals, and how to handle criticism.   KEY TAKEAWAYS If you get bored with your products and services, your market will too. The only limitation to this in your industry market is your creativity and innovation. If you see your results diminish you have got to get into a creative mindset and freshen things up.   Your product, service and your launch must be unique and completely different from anything on the market. It must also be unique to anything you have done before. People don’t want to buy the same as everything else. If you have something that nobody else does, then you win the game. If you’re doing something your market and your customers have never seen before then you’re winning the game.   Much to the dismay of good salespeople, you are not your best salesperson. Your best salespeople are your client’s case studies and testimonials. Any skeptical client is going to trust third party reviewers with no ulterior motive. The case studies you acquire must show results gained from using your product and service. You must also use case studies that are relatable to your ideal client.   Sales are energy. You need to get people to have an emotional change to make a decision. We are all in a different emotional space when we have made a decision. Decision making is a movement and is new energy.   If your customers believe they can utilise your offer whenever they like, they are never going to do it now. If there is no competition against other people or punishment for delaying it then they will not purchase your product. Different forms of scarcity could be advised that this is the ‘last one ever’ or ‘price increasing soon.’   When people set a goal, they set a fantasy. Nobody ever prepares for the negative effects that may happen on their journey to reaching their goals. By setting a goal with a one-sided fantasy, you are immediately setting yourself up to fail. Set out what could go wrong as well as what could go right.   Whilst many critics do not have much balance in the way that they converse, they do provide useful feedback that you should listen to. Many people label all critics as haters. By calling your critics’ haters you have turned them against you. You are receiving critique, not hate. Embrace it, you learn more from them than you do from your fans.    BEST MOMENTS “There are two things we need to look at when it comes to your compelling offer. One is the product itself and two is the marketing of the product itself.”   “You cannot guarantee results. You can guarantee transformation.”   “This is a transformation. What you ideally want is a significant transformation, but it has to be believable.”   “People buy property for freedom and choice.”   “You are naive if you think you can have all of the upsides and none of the downsides.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com