Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready, and I'm an online business coach.

I'm an ads expert.

And most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact,

with less hustle. All right, let's get into it.

Hey, hey, what's up, my friends? Rick Mulready here. Welcome to the Art of Online Business

podcast. Thank you so much for tuning in today coming to hang out. Today we're going to be talking about how to create an atmosphere in your business

where potential customers want your offer before it is even available to buy. And we're

talking about whether you are live launching or whether you are selling your offer on

Evergreen.

And specifically, the topic we're covering today in order to achieve what I'm talking about

here is your pre-launch, your pre-launch strategy, how to leverage and create a pre-launch strategy

that gets the people that you want to serve so ready to buy your offer that they're sold

before it's even available. And again, whether you're doing live launches or

Evergreen, this is going to be relevant to you. This is a topic that comes up all the time when I'm

talking to students and people in general is how do I create a great effective pre-launch strategy?

What goes into the emails? What goes into that strategy,

et cetera? And joining me on today's podcast to share her expertise is Brenna McGowan. And Brenna helps

coaches and course creators launch with more confidence, more sales, and a whole lot less stress.

And Brenna is a strategic copywriter. She's a marketing

consultant and she is a launch pro who helps businesses of all sizes warm up customers until they're

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