Welcome to Style Your Minds, the podcast for women who are ready to choose themselves,

burn the rulebook, and blaze their own trail in life and in business.

For women who know they are meant for more, and have waited far too long for someone to

give them the permission they thought they needed.

I'm your host, Cara Allwell, bestselling author and mentor to women entrepreneurs.

If you're ready to change the world, be inspired, and meet other incredible women on the

same mission, you're in the right place.

Let's do this.

Hi guys, welcome back to the show.

I'm so excited to be back with you today.

I am talking about one of my favorite topics, personal branding.

So chances are, if you have found your way to this podcast, you are not a basic kind of

woman, and you don't want a basic life, or a basic income, or a basic job.

You don't want to make a basic impact on the world, or worse, no impacts at all.

In today's episode, I'm going to be talking to you about the art of unconventional branding

so that you can build an unconventional business and bring an unconventional cash.

We don't do basic paychecks either, okay?

So first, let's talk about personal branding and why it's important.

So a lot of my clients have asked me, the first question they asked me is, what is the

difference between a personal brand and a business brand?

So a personal brand is about you.

It's about you as a leader, as an expert, as a creator, as a writer, as a coach, whatever

...