Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

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your instructors Neil Patel and Eric Sue.

Today we are going to talk about how to create a marketing moat around your business.

So Uncle Warren Buffett and Charlie Munger like to talk about creating moats around the business, right?

So you think about a castle, a castle has the water, right?

And then the bridge, you can bring the drawbridge up, so you have a moat,

so you're more defensible, you're more protected.

And the Val Ravakant likes to say that there's four forms of leverage.

You have code, you have capital, you have labor, and you have media, right?

In this context, we're going to talk more about media. We're going to talk about how to defend your

business more around media. And to us, honestly, like media marketing are kind of the same thing like I met a

guy at dinner yesterday he's like I have a media company I was like didn't compute for me I was like in

marketing so anyway yeah, you know, people love buying from brands that they know and they trust.

The way you do this is you create a media company.

Like, in all reality, if you look at at Nike they really do have a moat what's their moat their moat is their brand

Why is Nike so much more popular than Adidas or FIFA shoes or New Balance shoes balance shoes.

People just love Nike and the brand.

Like honestly, can New Balance go create a running shoe

just as good as Nike?

Sure, I don't think it's rocket science.

But what makes Nike special is the brand

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