How to Create a First-Class Case Study | Ep. #149

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 27 December 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create a First-Class Case Study 00:40 – It is important to have a data that stands out 00:55 – Be specific with numbers 01:19 – Start your case study with the result 01:30 – If you’re doing an SEO, start with the results 01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a year” 02:00 – Break down the solution 02:20 – Show people how they can do it too—not just screenshots 02:58 – Break down the form fields into multiple steps to get to the most relevant leads 04:11 – Conversion-Rate-Experts.com has in-depth and well-designed case studies 04:30 – Find a good presentation or PDF design with Dribbble and 99designs 04:40 – Neil was paying $20,000 a month for CRO services 05:10 – They created a lot press and got great leads 05:25 – Case studies can be left open 05:48 – “They key is not getting a lot of leads, it’s getting quality leads.” 05:50 – Look at your competitors case studies 06:05 - That’s it for today’s episode! 3 Key Points: Thoroughness in a case study is what drives the most qualified leads. Data is the most significant part of a case study – make sure it stands out and is executed well. Look at the case studies of your competitors to give you a starting point for your own format. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to create a first-class case study.
1:02.0	So I think when you're going about creating a case study
1:05.8	to impress potential clients or you're trying to sell your your product I think the
1:10.3	first thing is having data that stands out,
1:12.8	whether it's data that you have internally,
1:14.9	ideally it's internally, but you can pull data
1:16.7	from other sources too if you want them,
1:18.1	just make sure that you're citing them.
1:19.2	But the data always bolsters your case studies.
	...

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