7 Ways to Get People to Show Up to Your Webinar | Ep. #150

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 28 December 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #150, Eric and Neil discuss 7 ways to get people to show up to your webinar. Webinars require planned marketing to get qualified leads to participate. Unlike podcasts, your webinar’s success depends on the number of people who show up. This is why it is of the utmost importance to make sure your attendance is high. Tune in to learn the tips and strategies you need to skyrocket your webinar show up rates. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Get People to Show Up to Your Webinar 00:34 – Make sure you are emailing people inviting them to your webinar 00:58 – Email works because people are busy and tend to forget 01:10 – Collect phone numbers from webinar registrations 01:13 – The lead is more qualified if they’re willing to get more information and stay committed 01:25 – An SMS provider like Twilio that is integrated to your webinar can send SMS reminders before the webinar starts 01:51 – Third, use social media ads 02:29 – You can retarget people based on their behavior 02:31 – Fourth, don’t make your webinar available too far in advance 02:57 – The closer your registration is to the start date of your webinar, the higher the attendance rates 03:39 – Use repeating webinars, and tools such as WebinarJam or EverWebinar 04:06 – Go to Neil’s website to check his repeating webinar 04:35 – Sixth is an indoctrination video 04:40 – A video showing people what to expect and what will be valuable to them 04:53 – Add a “thank you” video on the “thank you” page and ask them to complete a survey 05:30 – Lastly, hit your social media channels and do joint webinars 05:35 – HubSpot does joint webinars 06:07 – That’s it for today’s episode! 3 Key Points: Having people sign-up for your webinar is easy; however, the real challenge is getting them to show up. Your webinar has to be of SUBSTANCE so people can’t bear to miss it. Utilize different online tools to get people to show up to your webinar. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue and I'm Neil Patel.
0:57.0	And today we're going to talk about seven ways to get people to show up to your webinar.
1:02.0	So tip number one from my end is to make sure that you are
1:08.1	emailing people to show up to your webinar. So for example, if they sign up, make sure that you're
1:12.3	hitting people with the email saying,
1:14.0	okay, one hour before you can even do one day before or also 15 minutes before and some people will go really aggressive,
1:20.0	send three emails in the last hour, so one hour, 15 minutes,
1:23.4	and then they'll starting now.
1:24.6	They'll get really aggressive with trying to get people to show up.
1:26.8	The email does work because people are busy,
1:29.3	and people tend to forget about things.
	...

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