How to Create a Cult-Following in an Unattached World with Jason McGowan and Sawyer Hemsley: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 27 April 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Jason McGowan and Sawyer Hemsley founded Crumbl Cookies in 2017, now the fastest-growing franchise and second-largest cookie company in the nation with 260 stores in 36 states in 4 years.

Top 3 Value Bombs

1. Don't be afraid of going after something - even if you are not experienced.

2. Connect with your audience on a personal level.

3. Do not skimp on quality of service and product.

Need cookies like… now? Visit their website to find a Crumbl near you - Crumbl Cookies

Sponsor

NetSuite Over 41,000 businesses have future-proofed their business with NetSuite, by Oracle - THE number one cloud E.R.P. Download the CFO’s Guide to AI and Machine Learning for free at NetSuite.com/fire

Transcript

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0:00.0	Light that Sparkfire Nation. JLD here and welcome to Entrepreneurs on Fire, the only daily show
0:08.1	interviewing the world's top entrepreneurs seven days a week. Today we're pulling a classic episode
0:13.0	from the archives and we'll be breaking down how to create a cult following in an unattached
0:17.7	world. To drop these value bombs, I brought Jason McGowan and Sawyer Hemsley in the Eofire Studios.
0:22.8	Jason and Sawyer founded Crumbled Cookies in 2017, now the fastest growing franchise and second
0:27.8	largest cookie company in the nation with 260 stores and 36 states in just four years.
0:33.5	And today, our nation, we'll talk about how you should not be afraid of going after something,
0:36.8	even if you're not experienced,
0:38.3	how to connect with your audience on a personal level,
0:40.8	and do not skimp on quality of service and product.
0:44.5	And oh, so much more.
0:45.7	And the big thank you for sponsoring today's episode goes to Sawyer, Jason, and our sponsors.
0:51.4	Over 41,000 businesses have future-proved their business with NetSuite by Oracle,
0:57.2	the number one cloud ERP, bringing accounting, financial management, inventory, and HR
1:01.4	into one platform. Download the CFO's guide to AI and machine learning for free at
1:07.1	netsuite.com slash fire.
1:16.7	Sawyer, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1:21.3	What's up, Fire Nation?
1:22.9	This is Sawyer.
1:24.3	Now, something I believe that has made, you know, our brand successful, me personally
1:29.0	successful, is to not be afraid to go after something, even if you're not experienced. Now,
1:35.8	in the cookie world, we had nothing, no knowledge, not as much as we would have liked,
	...

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