My name's Brandon Galey and welcome to episode 44 of the blog Millionaire. In the last episode,

we talked about naming your business. Now we're going to go into how to create an unforgettable

slogan for your business. There are many things that make your business successful. Some are

large and some are quite small, but one of the most overlooked aspects of a successful business

is having the right slogan.

This seemingly small thing can actually be quite significant in fueling the success of your

business efforts.

Business slogans have been used for many decades to help convey what a particular business

can do for their customers.

Successful business slogans are often quite simple and very easy to remember.

For example, you're in good hands with...

Most people know which company is at the end of that slogan.

The power of a business slogan certainly cannot be

underestimated. However, creating a memorable business slogan may seem harder than it really is.

So let's start with the question, what is a slogan? The actual word slogan comes from

Scotland and means battle cry, something that soldiers did before entering a conflict.

Today, a slogan is basically a recognizable statement that customers can identify with businesses.

Before we go any further, let's take a listen to the top 10 slogans of all time.

Just do it. Got milk? Think different. This buds for you.

Reach out and touch someone. Where's the beef? A mind is a terrible thing to waste.

Let your fingers do the walking.

A diamond is forever.

...