A lot of us have been trained to come to the conclusion that we are who we are because our past made us this way,

that we are simply the expression of all the things that have happened. But a different way to think about it is,

maybe the future is counting on us to do things so it can arrive. We are not doing things because the past made us. We are doing things because the future asked us to.

So in our rapidly changing and complex world, it's just all too easy to get caught up in short-term thinking and quick fixes that provide temporary relief, but really fail to create lasting impact.

But what if there was a way to step back, to think strategically and craft a vision that could genuinely revolutionize everything from your career to relationships, health and life, maybe even spark a movement or transform an entire industry.

Turns out strategy, it isn't just for business, it's for life.

And that's what we're diving into today with an old friend Seth Goughton.

So Seth is an author, entrepreneur, and teacher

who has spent decades helping people find clarity

and take purposeful action.

In his latest book, This Is Strategy, Make Better Plans, Seth challenges us to abandon

outdated systems and instant gratification in favor of smart, purposeful choices that shape

a better tomorrow.

And Seth is renowned for his pioneering work in marketing and leadership and changing the status quo.

He's written 21 bestsellers and also founded several groundbreaking companies and really inspired millions

through his teachings on everything from effective promotion to the

spread of world-changing ideas. In this conversation Seth and I we explored the vital

role that strategy plays in living your best life.

And we'll dive into his four key threads of strategy, time, games, empathy and systems,

and how weaving them together can unlock new possibilities.

So whether you're an entrepreneur seeking to make your dent in the universe or simply want to approach

your personal journey with more clarity and intention, this conversation will leave you inspired and equipped with practical wisdom

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