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I'm Drew.

I'm from a company called Crystal.

So we've got a personality data platform.

Been around for a little while.

But for this talk, I, it's kind of funny how the, I guess, when you do, when you're in a startup slash like kind of bootstrap mindset growing over time how like the just oh you realize wow I've just interacted with a lot of people at my company and I reached that point and this talk emerged out of an email that I wrote

to another founder who was in this position where he just felt like, especially, this was kind

like during the bull market when it just felt like every software engineer was asking for like

a quarter million dollars. He's like, how am I supposed to do this? Like, I don't have the money

to pay the people. Like, I need to figure out how to get them in my company this? Like, I don't have the money to pay the people.

Like, I need to figure out I get them on my company.

So this, I wrote, like, a very long email that ultimately I turned into, like, my own

little personal note.

And there's a lot of ideas that emerged.

So this is just, like, a talk with a lot of these ideas that have refined and implemented

over the last, like, five-ish years.

I can get something out of it. So first of all, there's like when you're running a

company as a founder or as an executive, the thing they don't tell you about is just how

...