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The Game with Alex Hormozi

How To Close Everyone: Downselling like a Pro | Ep 201

The Game with Alex Hormozi

Alex Hormozi

How To, Education, Entrepreneurship, Business

4.94.8K Ratings

🗓️ 28 April 2020

⏱️ 12 minutes

🧾️ Download transcript

Summary

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:56) - Downselling with skill, avoiding price lowering, using strategic cards (1:47) - Reciprocity: a powerful influence in human psychology. (3:11) - Properly using reciprocity in a downsell environment, asking for testimonials. (6:57) - Making clear deal-breakers, sounding convincing with "fair enough?" (7:55) - Goal: get customer to say yes, talk genuinely and convincingly. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

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0:00.0

Real quick, you guys already know that I don't run any ads on this and I don't sell anything.

0:04.6

And so the only ask that I can ever have are you guys that you help me spread the words.

0:07.8

We can have more entrepreneurs, make more money, feed their families, make better products,

0:12.0

and have better experiences for their employees and customers.

0:14.9

And the only way we do that is if you can rate and review and share this podcast.

0:19.4

So the single thing that I have to do is you can just leave a review,

0:21.9

but take you 10 seconds or one type of the thumb.

0:24.0

It would mean the absolute world to me.

0:25.2

And more importantly, it may change the world of someone else.

0:28.4

Everyone buys something.

0:30.0

What I mean by that is that everyone has some money, right?

0:32.5

No matter what, and everyone has this problem.

0:34.6

And we should find a way to help everyone to a certain degree.

0:37.6

Welcome to the Jim Segritz podcast where you talk about how to get more customers,

0:40.4

how to make more per customer and how to keep them longer.

0:42.9

And the many failures and lessons that we have learned along the way.

0:46.3

I hope you enjoy and subscribe.

0:50.8

What's going everyone? Welcome back.

0:52.9

Quick little tactical training for you today as well.

0:56.8

How to close everyone down something like proc.

0:59.2

So one of the big beliefs that I like to set in our communities that everyone

1:02.1

buys something.

...

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