How To Close Everyone: Downselling like a Pro | Ep 201

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 28 April 2020

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Timestamps:

(1:24) - Understanding how to downsell like a champ takes a lot of skill but will give you many opportunities for your business. If you do it poorly, you will sound like you’re begging. In order to avoid lowering your prices, the key is to have a set of cards that you have in your back pocket that you can choose to play as you go down.

(2:15) - One of the most powerful influences in human psychology is reciprocity. With reciprocity, people will say yes to things because it is in our human nature.

(3:39) - Alex shares with us how to properly use, which is one of the strongest motivators for persuasion, in a downsell environment. Some examples include: asking for testimonials, etc.

(7:25) - When it comes to making deal-breakers, you have to be clear on what you’re asking from them. You also have to sound convincing with your words and tonality by using the phrase “fair enough?”

(8:23) - The goal of the conversation with your customer is to get them to say yes. Don’t just read off a script and pretend to sound convincing. Talk to them as if you really want them to say yes to you.

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	And so the only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families, make better products,
0:12.0	and have better experiences for their employees and customers.
0:14.9	And the only way we do that is if you can rate and review and share this podcast.
0:19.4	So the single thing that I have to do is you can just leave a review,
0:21.9	but take you 10 seconds or one type of the thumb.
0:24.0	It would mean the absolute world to me.
0:25.2	And more importantly, it may change the world of someone else.
0:28.4	Everyone buys something.
0:30.0	What I mean by that is that everyone has some money, right?
0:32.5	No matter what, and everyone has this problem.
0:34.6	And we should find a way to help everyone to a certain degree.
0:37.6	Welcome to the Jim Segritz podcast where you talk about how to get more customers,
0:40.4	how to make more per customer and how to keep them longer.
0:42.9	And the many failures and lessons that we have learned along the way.
0:46.3	I hope you enjoy and subscribe.
0:50.8	What's going everyone? Welcome back.
0:52.9	Quick little tactical training for you today as well.
0:56.8	How to close everyone down something like proc.
0:59.2	So one of the big beliefs that I like to set in our communities that everyone
1:02.1	buys something.
	...

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