Advanced Sales Technique to Get Over "Decision Maker" Obstacle | Ep 202

The Game with Alex Hormozi

Alex Hormozi

How To, Education, Entrepreneurship, Business

4.9 • 4.8K Ratings

🗓️ 1 May 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Timestamps: (0:54) - "Labeling" - associate positive attribute with desired action. (2:19) - Consistency with labeled positive attribute is effective in selling. (3:26) - Tone of questioning determines the path to sales success. (4:17) - Example of labeling and controlling tonality with customers. (5:33) - Winning sales by not proving someone wrong but connecting. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

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0:00.0	Real quick, guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.6	The only way this grows is through word of mouth.
0:10.0	And so I don't run ads, I don't do sponsorships, I don't sell anything.
0:13.2	My only ask is that you continue to pay it forward, do whoever showed you or however you
0:17.0	found out about this podcast that you do the exact same thing.
0:19.6	So if it was a review, if it was a post, if you do that, it would mean the world to me
0:23.4	and you'll throw some good comment out there for another entrepreneur.
0:25.9	And so they want to maintain consistency because people do not like appearing
0:29.6	inconsistent. Welcome to the Jim Seekers podcast where you talk about how to get more
0:33.3	customers, how to make more customers and how to keep them longer.
0:36.2	And the many failures and lessons that we have learned along the way.
0:39.6	I hope you enjoy and subscribe.
0:43.3	What's going on, everyone?
0:44.1	Hope you guys are having an awesome start to your Wednesday, wacky Wednesday.
0:48.0	I'll make this short and sweet for you.
0:51.2	Advanced sales technique to get over decision-maker optical.
0:53.6	So one of the big obstacles you have in any selling situation, especially in a transactional
0:58.5	sale like fitness, is you don't have to talk to my spouse, I have to talk to, I mean,
1:02.9	typically it'll be a spouse if it's weight loss.
1:04.5	And so that's what I wanted to cover today.
1:06.8	So the first time I heard of this technique was in psychology class in college.
	...

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