How to Choose Your Advertising Medium #1941

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 December 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium. [00:30] The endless channels and mediums available to you for advertising. [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend. [01:22] What you can learn from where your competitors are advertising. [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks. [02:12] Why your testing needs to be methodical. [03:15] That’s it for today! [03:21] Go to https://marketingschool.io/live to apply for our next event! Links Mentioned in Today’s Episode: Facebook Ad Library Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about how to choose your advertising medium.
0:54.3	But first of all, Neil, what do we mean by advertising medium?
0:57.8	There's a lot of different channels out there, whether it is Google, Facebook, television
1:02.4	ads, going off of email marketing, whether it is text messaging, SEO, podcasting, literally,
1:11.1	the possibilities are endless on where you can go and spend money when it comes to advertising.
1:15.9	Yeah, so first thing on my side, I mean, listen to the last episode.
1:19.5	We talked about two advertising mediums, right, Facebook and Google ads.
1:22.8	I like zicking when other people are zacking.
1:25.0	So when other people are like this channel's dead, this channel's not working anymore.
1:28.6	So for example, if it makes sense for your industry, you might do direct mail, right?
	...

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