If you write all of your copy like you're texting your best friend, people will feel a kinship.

I am Mission Laciani, founder of Mind Valley, the School for Human Transformation.

You're listening to the Mind Valley podcast

where we'll be bringing you the greatest teachers and thought leaders on the

planet to discuss the world's most powerful ideas and personal growth

for mind, body, spirit, and work.

I'd love you to tell the audience about some of the companies that you started

because your portfolio is amazing.

Yeah, so my whole concept has been around just looking at things with fresh pair of eyes and just asking myself is this the best way to do it.

And my first business out of college when I was 25 years old was the first

gluten-free pizza concept in New York City that was farm to table, organic, local, seasonal, all these terms that used to be considered

gross, ugh, probably tastes like cardboard. And, you know, cut to 15 years later, it's one in five

Americans eat gluten free.

Now from what I know, your companies cover the three pieces. years later it's one in five Americans eat gluten free.

Now from what I know your companies cover the three peas, right?

Three pizza, poop, and piss.

No, it's pizza, periods, pee, and poop. Pee, and Poop.

So now we got your attention.

So we spoke about the gluten-3 pizza.

So I have four locations.

We have so many more coming.

And then the business that really, really took off

...