4.3 • 3.9K Ratings
🗓️ 18 February 2020
⏱️ 24 minutes
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0:00.0 | Car buying can be tricky. |
0:03.4 | Those folks at the dealership, they know everything |
0:06.3 | about how to play this game and you don't. |
0:09.3 | When I was being trained to be a car salesman, |
0:12.0 | the teacher drew what looked like a speedometer |
0:14.9 | on the whiteboard and he said, |
0:17.2 | you need to get your customer up on the excitement meter. |
0:20.8 | That's Philip Reed. |
0:22.0 | He spent decades helping people make smarter |
0:24.2 | car buying decisions and that excitement meter |
0:26.3 | he's talking about, you wanna keep an eye on that too. |
0:29.0 | So they ask, what is this car worth? |
0:31.0 | You say, well, we can sell it to you for 19,000. |
0:34.4 | But look at the car. |
0:35.7 | Can you imagine having this in your driveway? |
0:38.3 | Can you imagine your friends saying, |
0:39.6 | whoa, you got a new car? |
0:41.3 | So that's the excitement meter |
0:43.3 | and they're always trying to get you |
0:45.5 | as high on that as possible. |
0:48.7 | So your job is to not get as high as possible |
0:53.3 | on the excitement meter. |
... |
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