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Everything Is Energy with Cathy Heller

How to Build Your Creative Empire - Christina Scalera

Everything Is Energy with Cathy Heller

Cathy Heller

Religion & Spirituality, Spirituality

4.98K Ratings

🗓️ 5 March 2018

⏱️ 64 minutes

🧾️ Download transcript

Summary

What essential ingredients will kickstart your creative business? How do you begin to create content and find your ideal audience? Christina Scalera, attorney, founder of The Contract Shop, and host of the Creative Empire Podcast has the insights on constructing your dream career - and making it legal. She shares her best tips on how to give your audience both what they want and what they need, how to increase revenue by working less, why a little vanity can be healthy, and how to change your "but" mentality. - Enter to win a FREE Branding training session http://bit.ly/2FejZ7I - Thank you Audible! Get a free audiobook with a free 30 day trial at audible.com/DreamJob or text DreamJob to 500-500. - Thanks Blue Apron! Check out this week’s menu and get $30 OFF —WITH FREE SHIPPING—by going to BlueApron.com/DREAMJOB. - Thanks to Barkbox! Visit barkbox.com/dreamjob for a FREE EXTRA MONTH of BarkBox when you subscribe to a 6 or 12 month plan! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

If you are so called to do something that you can't not do it, that's when you know it's the right thing to talk about or to put yourself out there for despite the fact that you might fail despite the fact that it might go horribly wrong.

0:15.7

If you're a person who's looking to have more purpose in your life, if you're saying yourself, I don't want to just go to work. I want to do my life's work. This is the show. This is the show don't keep your day job. How do you figure out how to take your passion and turn it into a profit?

0:36.7

Life is too short not to wake up every day excited. You've got something that you've got to share with the world. I'm positive. That's why you're here. The show will not just give you inspiration, but some real life tools that you can start to take some real action week after week so that you cannot just go to work and build someone else's dream. You can do the thing that you've always truly wanted to do. Make yourself the happiest version of you. My name is Kathy Heller. I'm so happy that you're here. 2018. This is going to be your year.

1:04.7

Thanks to Audible for supporting Don't Keep Your Day job for a free audio book with a 30 day free trial. Go to audible.com slash dream job or text dream job to 500 500. That's audible.com slash dream job or text dream job to 500 500. This episode of Don't Keep Your Day job is also brought to you by Blue Apron. Blue Apron is treating Don't Keep Your Day job listeners to $30 off your first order. If you visit blue Apron.com slash dream job. So check out this week's menu and get your $30 off with free shipping at blue Apron.com slash dream job.

1:32.7

Thanks to Barkbox for supporting Don't Keep Your Day job. Barkbox is a subscription service that delivers a selection of treats and toys for your dog right here door each month. For a free extra month of Barkbox, go to barkbox.com slash dream job when you subscribe to a 6 for 12 month plan.

1:48.7

Hey guys, it's Kathy Heller. Welcome back to another episode of Don't Keep Your Day job. I'm super excited. Today we have Christina Scalera here. Before she comes on, I just wanted to say something. So, you know, I listen to podcasts and I know that there's a lot going on.

2:02.7

Out there, you know, there's a lot of people with a lot of insight and even on the show, you know, I'm talking to you with guests that are coming on. I just wanted to stop for a second and make something really clear.

2:14.7

If something resonates is true, right? If you have like a clicker and a moment, it's not because we're saying something like you've never known. It's just because you knew that already. You know that. And I'm just here to remind you of what you already know. So I don't want you to feel like there's, there's any misunderstanding here.

2:32.7

It's like, I don't feel like I've got all the smarts and everyone on the show, we just have it all together and we're all so wise and everything so dialed in. I think that we're all working progress. And I do feel like for those of us who've had some great results. It's nice to share. Like, how did we get this result. But I also want to be very clear about honoring you. And I want you to know that I respect you and I see you. And the reason I want to do this show.

3:02.7

Is to just help you to really pull out everything that's within you because I'm certain that you have so much to contribute to the world. So I just want you to get that right. This show is not about sort of putting stuff in. It's about sort of pulling out what's inside of you because I am on a mission, frankly, to have every single person who I ever could possibly reach to do that thing that is so special.

3:29.7

That is so unique to them. And I want to see you doing your thing. I want to see you opening your Etsy shop or starting your bakery. I want to see you dancing or writing your script. I want to see you songwriting. I want to see you.

3:41.7

Bring your wisdom and beauty to the world because you have so much to contribute. And I value that. And so I just want to be clear. Like, you know, we're going to talk and every episode. I'm going to try to bring you as much wisdom and clarity around things as I can.

3:57.7

But I just want to make sure you get that I get that you are whole. You don't need fixing. This is not about me educating you. This is about week after week. People just coming and illuminating things that you already know and hoping to give you permission to go for what you want.

4:18.7

I want to give you that extra push and some little tough love and maybe some strategies that we've used and people on the show of use that can help you excel at doing nothing that you love.

4:29.7

I want to tell you two other quick things. One is next Monday, which is going to be the twelfth. I'm going to I'm going to bring you guys something cool. So there's this awesome woman. Her name is Katie Zupen.

4:42.7

She is a branding specialist and she helps people to look at their website, look at their logo, look at their packaging, look at their Etsy shop, whatever it is that you have that sort of how you're projecting yourself to the world, whatever your branding is, she's worked for many, many of the biggest people.

4:59.7

People have been on Oprah, some of the big household names, people have written books, great big best selling authors. And she's helped them with their marketing. She's helped them with their packaging. So she is a friend of mine. She's delightful.

5:11.7

And I said to her, would you offer like a workshop where you would for free comment and give people insight on their branding on their packaging so that they could understand better. Maybe how to really make it pop and make it stand out. And she said, yeah, she was excited about it.

5:29.7

So if you go to the show notes for this episode, either on our website, don't keep your day job calm and you look at this episode or if you go to the show notes on iTunes, you're going to see a lead page link, which you can click on and it's going to bring you to a landing page where you can sign up.

5:44.7

We're going to pick 20 of you to be part of this. If it's something that you guys really enjoy doing, then we'll do it again. It's totally free.

5:52.7

So when you go to sign up and register and apply sort of you just put your name and then also you put like the URL for whatever your thing is, if it's an Etsy shop, it's if your website.

6:03.7

And that'll allow her to look at it ahead of time. And then when we all get on this sort of it'll be like a zoom video call where you'll be able to see Katie and me, I'll be there too.

...

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