Hey everybody. This is Brad here with the professional development. And today we're going to have a little bit different style of a podcast. We are going to let Connor Beaton from Man Talks give us a little bit of insight on how he has built a

community around men and masculinity. Yeah, so this is a great question in many ways. And I'm just

going to talk about how to build community in general, because this is a few key components

that I think are important. The first one is to know what your community actually wants from you.

So what problem are you trying to solve for them? It's a really important piece to just begin

with as you're flushing out or trying to identify the type of community that you want to build,

whether it's a community around a podcast or around personal development,

professional development, it's a community around health and fitness. You want to be able

to identify what problem are you actually solving for those people, whether it's weight loss

or you're overcoming their loneliness or whatever that might be. Because there are a few different kinds of communities that you can then build from that

problem.

So based on the problem, you can then build either an education-based community.

You can build a training-based community or a discussion-based community.

And those three different forms of community

will help to just arrange the way that you interact, the way that you write your sales copy,

the way that you write your emails, the way that you actually build your community. Each of those

communities, education, training, and discussion-based communities are all going to serve

different purposes. Now, if you're building a business, you might actually have, let's say,

a discussion-based community that's free on Facebook or a different platform, and then a

membership-based platform that is education-based or training-based higher up on your value ladder.

But that's where you want to start.

What problem are you solving?

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