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Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

How to Build Winning Animal Rights Campaigns: Grassroots Strategy with Penny Tehilah & Suzie Stork

Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation

Jasmin Singer and Mariann Sullivan

Documentary, Education, News, News Commentary, Society & Culture, Self-improvement

4.9579 Ratings

🗓️ 20 March 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

Jasmin Singer and Mariann Sullivan sit down with Penimah (Penny) Tehilah, Executive Director of the Animal Activism Collective (AAC), and Suzie Stork, Executive Director of the Coalition to Abolish the Fur Trade (CAFT), for a deep dive into the strategy, structure, and surprising effectiveness of grassroots animal rights campaigning — and why winnable, targeted pressure campaigns are one of the most…

Transcript

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0:00.0

Welcome to the Our Hen House interview.

0:08.1

This is Jasmine Singer.

0:09.5

This is Mary Ann Sullivan.

0:10.7

And we're so happy today because our guests are just so fabulous.

0:15.7

And you'll already know that they're fabulous just by their names.

0:19.3

Pena Tejila, otherwise going by Penny today, and Susie Stork.

0:24.8

Welcome to our henhouse. We're so excited that both of you are here.

0:29.1

Thank you so much. Thrill to be here. Yeah, thanks for having us.

0:33.7

Penny and Susie are no strangers to the animal protection movement or what we're trying to do here at our henhouse to change the world for animals.

0:42.2

Penny is the executive director of the Animal Activism Collective, AAC, an animal rights organization that's focused on grassroots mobilization and activist training that has helped bring hundreds of new activists into the movement through its mentorship program, among other things,

0:58.8

while supporting the launch of dozens of local grassroots groups across the United States.

1:04.6

Susie is the executive director of the coalition to abolish the fur trade, CAFT,

1:09.4

one of the most successful anti-fur organizations

1:12.6

with an international grassroots network spanning more than 50 cities.

1:17.1

And we wanted to talk today about the power of campaigning

1:22.2

and how to build an effective campaign.

1:26.6

Just a reminder before we get into this for our listeners and our viewers that the

1:30.5

R-Henhouse podcasts, the whole universe of podcasts, as I like to say, rising anxieties comes out on Tuesdays.

1:37.4

The Hen Report on Thursdays and the Long-Form interview, that's this, on Fridays.

1:42.1

Bonus for flock members comes out on Mondays. And you also have

1:46.3

some opportunities to join us live if you are in the flock at various levels. So check that out.

1:52.1

We're on YouTube. We're on all podcatchers. So hit subscribe and like wherever you listen. So both of us,

...

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