Welcome to today's episode of the Mindset Mentor podcast. I'm your host Rob Dial. If you have not yet done so,

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Today, we're going to be talking about how to build your willpower and neurologically

change your brain in the process.

And today I'm going to blow your brain with a piece of neuroscience that is a discovery that came up in the past few years that there has been a ton of research on.

And basically, long story short, is every time you do something that is hard that you do not want to do, you grow a specific part of your brain that helps you do it

again in the future. It helps you resist impulses and stay on track towards your long-term goals in your

life. And for me, what we're going to talk about is so cool because I've always felt like willpower was a muscle

that I could grow. Like when I think about when I was younger, I was a surfer and stoner and partier

and I was lazy as hell. And then one day I started forcing myself to do things that I didn't want to do.

At 19 years old, I found myself in a sales

company and there was a room that was inside of this office and they called it the dungeon.

It's where the AC was and it was cold and it was like humid. And there was all of these old receipts of

people who had bought in the past. And I was like, I can just cold call all of them and see if they

want to buy some more. And I didn't want to do it. And I remember specifically, like a moment in my brain where I remember sitting there looking at the phone and being like, if I want my life to be different, I've got to do this. And I didn't want to do it, but I forced myself to make hundreds of phone calls a day.

And over time, doing this over and over again in many different ways in my life, developed a lot of willpower. And so let's talk in detail about this part of your brain, what science actually

shows us, and then how you can build your willpower as well. So there's a part of your brain

that's called the interior cingulate cortex.

I'm going to call it the ACC for the rest of this just to make things shorter.

Okay?

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