How to Build Relationships to Grow Your Speaking Business with Mo Bunnell

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 17 September 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Two things have to be true: one, you have to offer enough value so that they're paying attention. And two, you've got to communicate that value in a believable way, either through a third party or somebody they trust or you directly."

It might be cliché, but it's still true: speaking is a relationships business. If you want to be a successful speaker, you have to invest in building relationships every single day — with event planners, with industry leaders, and with other speakers.

This week, Grant is sitting down with Mo Bunnell to talk about how to overcome some of the most common obstacles that speakers face in making connections — being "too busy," fearing rejection, and more.

Mo recently wrote a book called Give to Grow about how to invest in relationships to build your business and your career, and he has a lot of practical advice that will help you get out of your comfort zone and start building relationships like a pro.

If you're struggling to get traction in your speaking business and you're looking for a spark to get things going, this might be the episode you need to hear!

"I'll be really bold on this. If somebody is thinking 'I'm too busy to do the next piece of work,' that is a massive excuse and you just need to flush it."

Looking for the highlights?

03:53 How to fall in love with the process of building relationships
07:08 How limiting beliefs can block speakers from achieving success
10:20 Why many speakers struggle with promoting themselves
15:23 How to maximize face time with key decision-makers
20:40 Ways to balance service with getting gigs in conversations
25:06 How to understand client needs and stated vs. unstated problems
33:01 Why you should reach out quarterly to maintain important relationships

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. If somebody is thinking I'm too busy
0:45.9	to do the winning of the next piece of work, that is a massive excuse. You just need to flush it.
0:52.4	Hey, very, Andrew Graham Baldwin here. Hey, this week I sit down with my good friend Mo Bunnell to talk about how focusing on relationships is one of the most powerful ways to grow your speaking business. We're going to talk a lot about how the speaking industry is a relational industry. And Mo recently wrote a book called Give to Grow, which is all about developing relationships to grow your business. In this episode, Mo is going to share some of the
1:11.4	common reasons that people avoid networking, how to overcome some of the discomfort and selling
1:15.5	yourself as a speaker, a better way to frame conversations around booking gigs, how to see and
1:20.9	serve the unstated problems that event planners are facing, how to make intentional connections
1:25.0	with your peers, and what the right frequency is in order to
1:27.6	stay top of mind.
1:28.8	We've got a lot to get to today.
1:30.6	So if you're ready to level up your relationships and build and grow your speaking business
1:33.8	through relationships, you're really going to enjoy this episode.
1:36.4	So let's get right into it with Mo Bunnell.
1:38.8	Enjoy.
1:43.1	Hey, it's our friends.
	...

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