Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.

Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.

I'm your host, Chandler Bolt, the founder and CEO of self-publishing.com, where we've helped

over 7,000 authors write, publish, and launch their book successfully.

Let's get into it.

Why should somebody ever write a book?

Like, what is the benefit of writing a book?

If you do it correctly, it is the most powerful mechanism for growing your business. You crystallize your thoughts and

frameworks once into a thing that you then use in the real estate space for deals. You use it

for fundraising. You use it in the info space for customer acquisition. Use it for customer

onboarding. You can use it for employee onboarding. It's distilling all of the best things that you know that you're probably just having broker

record conversations about into that book that then is a major asset. Okay, cool. So my first book

I wrote is called Wealth Without Cash. I chose the publisher was Bigger Pock pockets. And I went with bigger pockets because I wanted

to create a bridge between me and them. Yes. And I knew as my brand was growing at the time,

I said, I know I could make them a lot of money. And so I signed a horrible publishing deal with them

that turned out to be the greatest move I probably made professionally in terms of collaboration.

I was like, I don't even care if I make a dollar on the book. And they go, well, how about if you

just make a dollar per book? I go, sure. So we've sold like 400,000 copies of this book. It's

incredible. It's pretty good for like a real estate book. It's pretty good. That's great for any book. Yeah, it's pretty good. So that book was amazing. What I did with it, and I thought strategically, I go, this is their book. They're going to make the most money on it. I'll write it. It'll put me on, you know, the map in terms of their audience. So I knew it was going to permeate me everywhere,

right? What I did is when I was learning, I was a missionary in Korea, I was learning the Bible

and I hated learning the Bible because it was just this jargon that I didn't understand.

So somebody sent me a companion guide to the Bible so I can like read the companion guide and go,

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