You're listening to Podcasting Made Simple.

Hi, my name is Assoucramyrus.

For the last decade, I ran a successful YouTube channel now with over 2 million subscribers.

Most recently, I started a video podcast and had to start with a brand new channel from scratch.

But fortunately, this time I'm starting a channel with the knowledge of creating a successful YouTube channel.

So far, I published 10 episodes each receiving 1,000 views on YouTube, of course not counting the plays from the audio-only podcasting platforms.

Not huge numbers, but not bad considering this is an entirely new show, and I'm still learning how to be a good podcast host.

But I've had relative success because I understand what YouTube wants. And that is two simple

things, a high click-through rate and a high retention rate. That's it. You can spend a lot of time

worrying about other metrics and analytics if you like, but in my experience

from growing in my original channel, I can tell you that these two metrics are responsible

for more than 80% of my traffic.

In case you're new to YouTube, analytics are the numbers that give you insight into

how a video or channel is performing.

They are the tangible evidence of your audience's behavior and engagement.

They tell you who's watching, where they're watching from, how long they're watching, how

they're interacting with your content, are they commenting, liking, and a whole lot more.

Now, why are these metrics important? Well, imagine you're sailing a ship. The metrics, the analytics, are your

compass, your map, and your weather forecast. They guide your journey helping you understand

where you're doing well and where you might need to adjust your course. Without them,

you're sailing blind. In the context of YouTube, these metrics help you measure the success of your content.

They allow you to understand what's resonating with your audience and what's not.

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