You're listening to Podcasting Made Simple.

Hello, my name is Mark Rushberg.

I've appeared as a podcast guest in over 350 episodes.

Today, I'm here to give you three basic tips to help you give a great episode as a guest.

First, don't use visuals.

Now, I know sometimes we feel the visual is important

to our brand, to our style. It really illustrates our point. And that's great if you're doing a live

talk in front of an audience, but it doesn't always work for podcasts. And there's a few reasons for

this. First, remember, some of the audience might be

visually impaired. We want to be inclusive. We want to be accessible to all the audience members.

Second, note that many listeners are doing so audio only. They might be on a platform that doesn't

have a video channel, even if it's recorded in video,

even if it's getting shared on YouTube or in other video channels.

The host might also strip out the audio and have an audio-only version.

So some of your listeners may not even see the video, even if they do have access to the video.

And I do know some hosts who have told me

YouTube is our biggest channel. That's where we get most of our listeners. That's fantastic.

And they're using a visual medium, but that doesn't mean they're using a visual medium.

We know many people listen to podcasts and even videos while they're driving, while they're exercising.

They might be out for a run. And so even though the video is available, they may not be in a place

where it's convenient for them to watch. They just can't look at it because their eyes are

focused elsewhere. Or it's just so tiny. If you're watching from your cell phone, say on a morning

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