You're listening to Podcasting Made Simple.

So there I was.

On my first ever podcast as a guest, really excited to be interviewed, really excited to bring value to the show and to the listeners, and my brain shut off.

Not my finest moment.

Why did my brain shut off?

Great question.

I'm so glad you asked. The interview was

going really smooth. I had all of the points I had prepared. I was really proud of myself.

The host and I had great rapport, so we were having a lot of fun. And then at the end, the host asked me,

so Tracy, where can everybody find you to connect with you? And I had no answer.

I hadn't prepared for that, despite having listened to many, many podcast episodes and shows

over the years and hearing the hosts routinely ask those ending questions, I flaked on it.

I wasn't prepared. I was too busy preparing my notes on other things.

I didn't even think about having a strategic call to action. The moral of the story, doing podcast

interviews is great, but if we don't leverage them into more business growth for us, into email

list growth, then we might as well not spend our time doing the

interviews at all. I want you to be prepared every time you are a guest on a podcast. Every time

you're being interviewed, I want you to be better than me. I want you to get the most marketing

impact you can out of every interview that you do. I want your email list growth to

explode every time you are a guest on a podcast. So how do you do that? Not just by being prepared,

but by being strategically prepared with the best call to action or CTA for your business

based on your promotional year at the time of the interview. A CTA is a call to action or CTA for your business based on your promotional year at the time of the

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